While it’s possible to brainstorm additional keywords on your own, using a keyword tool is a much more effective approach. These tools surface supplemental keywords with relevant search intent that help you stay ahead of consumer trends.
Creating an SEO strategy without a keyword tool is like throwing darts in the dark. Keyword research tools make the process a lot less time-consuming and more accurate.
Keyword Research
The goal of keyword research is to identify the phrases consumers are searching for to drive traffic to your website. This process is called search engine optimization (SEO). It takes time to pepper keywords into web page headings, blog posts, and e-commerce store listings, but in the long run, it’s more cost-effective than paid ads and leads to more qualified visitors.
Vazoola’s keyword suggestion tools help you find long-tail keyword variations and provide monthly searches, competition, cost per click, and search trend data to determine which words to target. They also allow you to see which keywords your competitors are ranking for, which enables you to steal their traffic by creating content around those terms.
WordStream’s free keyword tool allows you to enter a term and provides suggestions, including long-tail variations, search volume, and competition. It’s more user-friendly than other full-featured SEO platforms but still delivers all the essential metrics you need to make an informed marketing decision.
SEO Strategy
SEO strategies involve peppering keywords throughout website headings, blog posts, and e-commerce store listings to ensure the pages rank organically on search engine results pages (SERPs). This tactic can be more cost-effective than paid ads and is essential to a solid online marketing campaign.
A keyword research tool allows you to find relevant and profitable keywords for your content. Some devices can even suggest a list of related keywords for your consideration. The best AI keyword research tools also apply predictive analytics to uncover hidden ranking opportunities for your content and products.
A free keyword suggestion tool offers search volume data, suggestions, and an idea of how difficult it will be to rank for each term. It can also provide a competitor keyword analysis and granular data about current results ranking for your search terms. Another option is Semrush, which offers tools for keyword discovery, content research, competitor analysis, and SERP position monitoring.
Content Development
Content is king in today’s marketing world. But generating meaningful and innovative content consistently takes a lot of work for many brands. This is where content creation tools can help.
Keyword suggestion tools can provide valuable insights for creating content for your business and improving your SEO. They can give keyword suggestions based on search volume, competitor analysis, and keyword difficulty ranking. They can also help you prioritize keywords by revealing how hard it would be to rank in the top 10 SERPs.
Many different keyword research and suggestion tools are available, each with benefits and drawbacks. For example, a tool provides keyword suggestions based on search words or phrases and contextual keyword variations and offers a free account with unlimited searches and recommendations. It can also track keywords within a specific city, region, or country for localized monitoring. Another popular option offers several SEO tools, including competitor analysis, site auditing, and keyword discovery.
Traffic Generation
Aside from helping you discover the keywords your competitors are optimizing for, traffic generation tools also allow you to find keyword ideas with a high monthly search volume. This will enable you to build content for keywords more likely to drive organic traffic, saving you time and resources while ensuring your content is relevant.
Additionally, traffic generation tools can test how well your network performs at scale by simulating communication packets and payloads to reveal the jitter and latency values and ping rates as well as several other critical data points such as the availability of devices, the performance of network paths, QoS policy adherence, and security resilience.
Other traffic generators offer free trials with limited features. In contrast, more advanced tools such as Semrush offer a variety of premium tiers that include keyword suggestions, search volume, competitive keyword gap analysis, and SERP features (featured snippets, reviews, etc.). These can help you prioritize the lowest-hanging fruit.
